Tools to Do Hard Things

Founded in 2016 by a world champion jump rope coach, we design premium-quality jump ropes for competitive athletes. That's because we believe jump rope athletes excel when they have the best possible tools. And if our ropes are good enough for the best athletes in the world, we know they're good enough for everyone else.

How We Started

Our story began with a chance encounter between a PE teacher and a jump rope team...

More than Jump Ropes

We see ourselves as more than just a jump rope company. Ultimately, we see that there are only two eternal things: God & people. We are motivated by the lasting positive impact we can have on people through the biblical model of character development.

"Not only so, but we also glory in our sufferings, because we know that suffering produces perseverance; perseverance, character; and character, hope."

— Romans 5:3-4

Our Mission & Values

Mission: We work every day to equip & encourage people (employees and customers) to do hard things that help them grow in character and capacity.

Values: We take our values seriously, hiring for people who are thoughtful and humble and who love to tinker and take ownership.

  • We are Thoughtful

    We treat others with the same thought and care we hope to receive, and we look for opportunities to be an unexpected blessing.

  • We Strive to Be Humble

    We seek and provide honest feedback. We value openness and curiosity, and we are willing to try new ideas and learn from others.

  • We Tinker

    We recognize that we can get better. We see the gap between where we are and where we want to be. This gap isn't defeating, it's invigorating.

  • We Take Ownership

    We take initiative to make it better. We don't place blame on others. We all have areas of ownership and accountability within the business.