Where We Started

Our story began with a chance encounter between a PE teacher and a jump rope team...

Equippers of Overcomers

We like to say we are "equippers of overcomers." We live this out primarily through the products we make, but also through the content we create, the people we hire, and the customers we target and partner with.

Equipping Entrepreneurs

We love working with entrepreneurs including gym owners, fitness influencers and brand builders, supporting them with unique programs for growing their business.

Supporting the Amigos

We work in close partnership with the Amigos, a group of five adult men with developmental disabilities who we employ to make our beaded jump ropes.

Prioritizing People

As a business we've made a commitment to prioritizing people over profit. Profit still matters, but wherever possible we sacrifice short term profit for long-term people investment. This means hiring people instead of using machines, offering great benefits for a small company, and investing in the personal growth of our employees.

Sharing Stories

We find encouragement to persevere and overcome when we hear from others who have their own Do Hard Things stores. We are on a mission to tell these stories and encourage our community.

More than Jump Ropes

We see ourselves as more than just a jump rope company. Ultimately, we see that there are only two eternal things: God & people. We are motivated by the lasting positive impact we can have on people through the biblical model of character development.

Not only so, but we also glory in our sufferings, because we know that suffering produces perseverance; perseverance, character; and character, hope.

— Romans 5:3-4

Our Mission & Values

Mission: We work every day to equip & encourage people (employees and customers) to do hard things that help them grow in character and capacity.

Values: We take our values seriously, hiring for people who are thoughtful and humble and who love to tinker and take ownership.

We are Thoughtful

We treat others with the same thought and care we hope to receive, and we look for opportunities to be an unexpected blessing.

We Strive to Be Humble

We seek and provide honest feedback. We value openness and curiosity, and we are willing to try new ideas and learn from others.

We Tinker

We recognize that we can get better. We see the gap between where we are and where we want to be. This gap isn't defeating, it's invigorating.

We Take Ownernship

We take initiative to make it better. We don't place blame on others. We all have areas of ownership and accountability within the business.