Equip | Encourage | Educate

Founded in 2016 by a world champion jump rope coach, we are growing the sport and activity of jump rope through our E3 model: 

Equipping people with great jump ropes,

Educating on how to use them, and

Encouraging them to keep it up.

How We Started

Our story began with a chance encounter between a PE teacher and a jump rope team...

"Not only so, but we also glory in our sufferings, because we know that suffering produces perseverance; perseverance, character; and character, hope."

— Romans 5:3-4

Our Mission & Values

Mission: We work every day to equip & encourage people (employees and customers) to do hard things that help them grow in character and capacity.

Values: We take our values seriously, hiring and firing based on a commitment to being humble, thoughtful and taking ownership.

  • We are Thoughtful

    We treat others with the same thought and care we hope to receive, and we look for opportunities to be an unexpected blessing.

  • We Strive to Be Humble

    We seek and provide honest feedback. We value openness and curiosity, and we are willing to try new ideas and learn from others.

  • We Take Ownership

    We take initiative to make it better. We don't place blame on others. We all have areas of ownership and accountability within the business.