Equip | Encourage | Educate
Founded in 2016 by a world champion jump rope coach, we are growing the sport and activity of jump rope through our E3 model:
Equipping people with great jump ropes,
Educating on how to use them, and
Encouraging them to keep it up.
How We Started
Our story began with a chance encounter between a PE teacher and a jump rope team...
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Equipping Entrepreneurs
B2B OPPORTUNITIESWe love working with entrepreneurs including gym owners, fitness influencers and brand builders, supporting them with unique programs for growing their business.
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Supporting the Amigos
MEET THE AMIGOSWe work in close partnership with the Amigos, a group of five adult men with developmental disabilities who we employ to make our beaded jump ropes.
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Good People
JOB OPPORTUNITIESWe love hiring good people who share our enthusiasm for jump rope. We offer great benefits for a small company, and we invest in the growth of our employees.
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Sharing Stories
THE OVERCOMERS INTERVIEW SERIESWe find encouragement to persevere and overcome when we hear from others who have their own Do Hard Things stories. We are on a mission to tell these stories and encourage our community.
"Not only so, but we also glory in our sufferings, because we know that suffering produces perseverance; perseverance, character; and character, hope."
— Romans 5:3-4

Our Mission & Values
Mission: We work every day to equip & encourage people (employees and customers) to do hard things that help them grow in character and capacity.
Values: We take our values seriously, hiring and firing based on a commitment to being humble, thoughtful and taking ownership.
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We are Thoughtful
We treat others with the same thought and care we hope to receive, and we look for opportunities to be an unexpected blessing.
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We Strive to Be Humble
We seek and provide honest feedback. We value openness and curiosity, and we are willing to try new ideas and learn from others.
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We Take Ownership
We take initiative to make it better. We don't place blame on others. We all have areas of ownership and accountability within the business.